Tag Archives: Communications

Who Are Digital Influencers?

7 Aug

Who are digital influencers? What do they do? How do you identify them? If you work in the marketing and communications business, I’m sure you’ve either asked (or have been asked) these questions. The topic of digital influencers has been a pretty trendy one in a few brainstorms I’ve participated in over the past few months. Marketing and PR teams are constantly trying to find ways to innovate and this is a sexy new way of doing it.

In my opinion, there should be a loose definition for “digital influencers” because brands will work with them in their own unique ways. If I had to give a very generalized definition, I’d say digital influencers are online personalities who’ve built a following around an area (or areas) they’re most passionate about. Some of my favorite digital influencers I’ve had a pleasure of working with are JessiMae Peluso, @NYDoorman and Rae Holliday. JessiMae’s a popular stand-up comic who got her big break on MTV’s “Girl Code.” @NYDoorman started his parody account a few years ago and built a following around NYC nightlife and events. Rae Holliday is one of hip hop’s premiere socialites.

 

Once you’ve discovered a digital influencer who shares the same passion points as your brand, then it’s time to think about how you can collaborate. It’s important that you look at it as a partnership and not a build on to something existing. Digital Influencers will only work with brands that their followers love. Once the partnership is formed, there are tons of ways to create content. Below is a list of a few different ways:

  • Exclusive Content Series
  • Press Events (don’t just invite media, invite digital influencers for real-time promotion)
  • Product reviews
  • Twitter Parties
  • Facebook Takeovers

Now you’re probably wondering how to connect with these individuals. There are professional “connectors” who help brands and influencers work together. In fact, I’m one of them. Before I started working professionally as a connector, I had the privilege of meeting a ton of digital influencers at events or through social media. Initially I participated in conversations with digital influencers for the same reason you’ll want to work with them – I thought they were cool. I didn’t realize I was building a powerful network. I then was able to help my clients create major campaign partnerships with these guys. If your brand is looking to build out a digital influencer program, I highly recommend meeting with a connector who has experience working with these individuals. They can help your team build relationships for ongoing partnerships.

What are some of your favorite brand/digital influencer partnerships?

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New Blog Name: They Call Me Social K

3 Jan
A lot has changed for me over the last year — professionally and personally. I’m living in my favorite city, working for one of my favorite brands and meeting someone great everyday. My former title of this blog — The PR Nerd — no longer

 represented me anymore so I decided to change it to ‘They Call Me Social K.’
I’ll still be posting my nerdy social media, marketing and PR-focused posts but I’ll also be giving you guys a look into my personal life. 2012 should be a great year and I’m looking forward to investing more time into my blog.

The PR Nerd Is In Transition

28 Mar

According to Adnan Muhaj, “Everyone has dreams, but only a few actually make them come true.” Well, I refuse to be someone who doesn’t turn all of his dreams into realities. As of February, I’ve been living in

NYC

NYC. Why? Plenty of reasons but most importantly, I am shooting for the stars. Ever since I was a kid, I loved visiting all of my family in NYC. When I would come up for the summer, I never wanted to leave.

With moving to a new city comes moving to a new pad and a new job. I have the pad but no new job as of yet … yikes! I’ve been interviewing all over but have not found the right fit. While I’m on this journey, I won’t be blogging as often but I will be ideating on where I want to take “The PR Nerd.”

I have some cool things planned for the future and look forward to bringing you all on this journey.

“If you can make it here, you can make it anywhere” — Jay-Z

3 Things Communicators Can Learn From Dr. Martin Luther King, Jr.

17 Jan

As someone who is extremely passionate about leadership, I have always been a huge fan of Dr. Martin Luther King, Jr. (MLK). When I think of a leadership style I plan to mirror in the near future, it is of one similar to MLK’s charismatic style. Sit back and think about all

Dr. Martin Luther King, Jr.

of the managers you’ve worked with in the past. Was there one who was naturally full of energy and positive reinforcement that you loved being around and jumped to assist whenever they needed something? If so, it’s probably because you fell in love with that manager’s charismatic leadership style. MLK humbly accepted the offer to lead a movement that put him, his family and his followers’ lives at risk on a daily basis. I could spend all day bragging on MLK because I officially drunk the kool-aid but in his honor, I want to share some things communicators can learn from him:

A Well-Researched and Properly Structured Campaign Can Change Perceptions

In this industry, it is often our job to change the way people perceive brands. This is a very challenging job if people have been “stuck in their ways” for a long period of time. Sadly, this was the campaign MLK and his team had to run in order to fight for human rights. He and his team researched what was being done in the past, the most effective channels of communication and the backgrounds of potential spokespeople to be the face of the campaign. Through his research, he discovered violence would not do anything but intensify the problems in the community. Rallies and marches proved to be very effective channels of communication because of all the media coverage they attracted and college students, political figures and community leaders were proved to be excellent spokespeople. The results? … just look around the next time you sit down in Starbucks.

Fight Passionately For What You Believe In

Everything from advocacy campaigns to pushing back at work is common things practitioners fight for on a regular basis. If you believe in something, you have to go for it. As a result of fighting passionately, MLK lost his life but he did not lose it in vain. If this great leader was still alive, he would be very proud of our country.

Humility Is a Key Characteristic to Become a Successful Practitioner

A public relations practitioner’s job is what I like to call a “behind-the-scenes position.” The majority of things we do consist of making someone else look great. In their campaign speeches, they’re not going to conclude with “thanks to the PR team for writing this piece” and the front cover of The NY Times will not read “pitched by Agency X.” If you know MLK’s story, you know he did not want to be the face of the movement but felt it was his place to serve his people. During the Civil Rights Movement, MLK walked in the rallies his team organized, sacrificed plenty of financial earnings and missed out on many days of his children’s lives. If this doesn’t paint a picture of humility, I am not sure what does.

Dr. King


What are some other ways we as communicators can learn from Dr. Martin Luther King, Jr.?

Happy Martin Luther King, Jr. Day!

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