Kanye West Is Not The Victim

16 Nov

Kanye West

Today’s post is part I of a two-part series. Wednesday, PR professional Brandon Vaughan will guest post and share his opinion (which is slightly different than mine) on the situation.

As a fan of rapper Kanye West, I am very disappointed with his behavior in the recent interview with Matt Lauer on “The Today Show.” Kanye met with Matt Lauer to discuss a recent George W. Bush interview where the former president claimed Kanye’s 2005 “George Bush does not care about black people” statement was one of the most disgusting moments of his presidency.

According to the NY Times, Kanye was coached by public relations agency Rubenstein Communications before his interview. If Kanye was coached by this agency, there are only two possible outcomes: he didn’t listen to anything they suggested or they’re not strategic public relations professionals. I’m a nerd for this industry so I will assume Kanye did not listen to the suggestions from this agency.

During the interview, Kanye perpetuated stereotypes everyone loves to hate him for – being cocky and rude. No matter what anyone says about Mr. West, he is a very, very talented artist and I will always be a fan. BUT, he continuously makes it hard to defend him in my inner-circle conversations. I know a great deal of people who will not support his music career because of his constant personal-life eff ups.

After watching the interview five times, I realized Kanye thinks it’s perfectly acceptable to say the first thing that comes to his head. Yes, he is a regular human being like everyone else but he is also a brand.


Kanye West

There were two incidents during the interview that got my blood boiling:

Kanye’s verbal and nonverbal reactions to Matt Lauer showing him a video of George W. Bush commenting on the situation

  • Kanye didn’t think it was necessary for this clip to be played because he didn’t need it to prompt any emotions. According to Kanye, he all ready was ready to apologize without seeing the clip. I totally understand Kanye’s point but it’s not his show and he wasn’t the journalist. Kanye should have followed Matt’s direction and shared his thoughts off set. Not only was he very rude while verbally expressing his disgust but he gave Matt and his team some very nasty looks.

Kanye complaining about hearing the “sound” when they ran the b-roll footage of him and Taylor Swift

  • First of all, I think Kanye was more upset at the fact they were playing the clip and not mad because he could hear the sound. If it was loud enough to distract him, that’s inappropriate but Kanye needs to realize the Taylor Swift incident will follow him for life. Sadly,  a lot of people will only remember him for that – mainly Taylor Swift’s hardcore following.

I could go on and on about this but I would love to hear your thoughts on this situation. Below is the video, what do you think about it?

3 Responses to “Kanye West Is Not The Victim”

  1. Alexia November 16, 2010 at 2:54 pm #

    Huge Kanye fan here. Fan of his musical ability and creative talent. Call me crazy, but I find his bluntness refreshing. However, there is a time and place for everything. And he has constant love affairs with bad timing.

    Regarding the Today Show, Kanye should’ve been prepared for the interview style. Being that both the PR agency and Kanye’s camp have declined to comment on that matter, we can only speculate on the agency’s level of involvement.

    What can be appreciated, although I disagree with his decision to do so, is Kanye’s wanting to apologize to Bush for they manner in which he criticized him. Those were his intentions: to apologize. We can only comment on how it *appeared* to us. Yeah, he made weird faces. It’s an art to be able to maintain your physical composure (facial expressions) when you aren’t pleased or smell something foul. He reacted that way because he felt badgered by Matt Lauer (explained via his Twitter account). In the beginning of the interview, Kanye handled himself beautifully. His answers were very well constructed. But Lauer cut him off multiple times and rephrased the same question to coax an answer that Lauer was looking for.

    There’s going to be people who don’t support him, mostly because they aren’t over the Taylor Swift incident, but the man is a creative genius. He makes GOOD music (pun intended). He’s come a long way from the stereotypical angry Black man that he was a year or two ago, but he was a more growing to do. He’s on his way.

  2. Kerry @ YUMMommy November 22, 2010 at 12:30 pm #

    I don’t know why people were shocked with how this interview went. This Kanye West and we should be used to him speaking his mind by now. I completely understand why he was upset by clips. That’s a part of his past that he’s trying to put behind him and it seems like people just won’t let him live it down.

    In regards to the whole Taylor Swift thing, I do feel like maybe he shouldn’t have gotten up on stage and interrupted her speech like that but he just said what everybody else was already thinking and muttering under their breath. You could see the surprise and displeasure on some people’s faces in the crowd when they announced she had beat out Beyonce. However, a blog or Twitter would have been more appropriate for him to vent his frustrations.

    Second, we should be used to Matt getting attacked and being given stank looks. This man gets into it with everybody-Tom Cruise, Heidi and Spencer and many more. Why people are acting like Kanye West is the first person to give Matt attitude during interview is beyond me. They must have never seen any of his other good gone bad interviews before. Honestly, I don’t know why the Today Show continues to set Matt in situations that could turn ugly. Maybe it’s for the rating?

    The fact is Kanye is who he is and part of the reason so many people love him is that he refuses to let his fame change him. I’ve heard that he’s always been cocky and arrogant even when he was broke. Nice to see that money hasn’t turned him into a fake.


  1. Let Kanye Be Kanye « The PR Nerd - November 17, 2010

    […] post is part II of a two-part series. Yesterday, I shared my opinion on this situation and today, PR professionalBrandon Vaughan is sharing a guest post with his […]

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