Why Entertainment Public Relations?

10 Nov

Working directly with people brands, insane work hours and a “if you want to get married, entertainment is not for you” quote from a PR instructor were all characteristics of an entertainment PR specialist/publicist that turned me off to this portion of my industry. I’ve been a PR professional for a short time but have made some great connections in the wonderful world of entertainment public relations and happy to say all of my negative perceptions of this field have been proven false.

The entertainment public relations field is filled with a lot of practitioners who enjoy what they do. Yes, the majority of us in this industry love our careers but I believe it takes a certain level of passion to survive in the entertainment world. To help paint a clearer picture, I asked two professionals and two students “why entertainment public relations?” Check out their responses below:

PR Professional Derek Ross

Derek Ross is a Account Supervisor at French/West/Vaughan and oversees the Central Intercollegiate Athletic Association (CIAA) account which encompasses fully integrated marketing services including public relations, event production, promotions, media relations, sponsor relations and activation, digital and social media, advertising and creative services. Derek has also worked across various accounts including Wrangler Jeans, 1800Hotels, House-Autry, etc.

Why Entertainment Public Relations?

Fast-paced. Energizing. Fun. Challenging. Rewarding. All of those words describe just a small portion of the entertainment PR world. I love this industry because there is no true script you have to follow. You become a part of the recipe for success. You are just as important as the client because the relationships you build in this industry matter just as much as the final goal.

PR Student and President of Kratz PR Harrison Kratz

A junior at Temple University, Harrison has made great strides in Public Relations, and is starting to make a name for himself in the public relations industry. Harrison has completed an internship at the prestigious Sharla Feldscher PR. Currently, he is leading a nation-wide toy and clothing drive, the 2010 Holiday Tweet Drive

Why Entertainment Public Relations?

Entertainment PR is definitely in a class all on its own. It can be extremely stressful, but the rush you get when your efforts show positive results is incredible. You have to be prepared for rejection in entertainment PR, but I think versing yourself in this sector prepares you for future ventures and projects a little more than other communications fields. It’s cut throat and intimidating, but I know I am a better PR professional and student because of what it has taught me.

Celebrity Publicist Josh King

Josh is an Atlanta-based celebrity publicist who double majored in PR and journalism. At the young age of 25, Josh has had opportunities to work on projects people dream of working on. He enjoys music and is a man of God. Josh is a member of the National Association of Black Journalists (NABJ) and co-directs music artist Sammie’s youth foundation.

Why Entertainment Public Relations?

It takes a certain type of person to work in this industry: one who is passionate, goal-oriented, drive and creative. To work in this industry, you have to live a life without boundaries. This industry is time consuming so you have to love it. Without passion, you are wasting your time and other people’s time. Growing up, I always was a people person and the combination of music and entertainment excited me. In school, I completed nine internships that prepared me for future projects. If you get a call at 2 a.m., you have to act on it. A lot of people enter this industry and expect a quick turnaround but that is not the case, it takes time.

PR Student Monica Karkhanis

Monica Karkhanis is a junior communication major with a focus in public relations at the University of Maryland. As a student at UMD, Karkhanis holds a position in the university’s 12-member high riser council, which organizes and manages promoting the university to prospective students. As a promotions representative for Capitol Records, Karkhanis is in charge of promotion in the Washington D.C. area for several music venues and artists. Recently, Karkhanis served on the planning committee for the 2010 PRSSA National Conference as the co-program director.

Why Entertainment Public Relations?

I have decided to pursue a career in entertainment public relations because it presented an opportunity for challenge in a field that has continued to keep me on my toes. Through my experience at various entertainment-related internships, I discovered that I truly thrive off the fast-paced atmosphere and sometimes spontaneous moments that come with the job.  It is important for people to understand that entertainment pr is not glamorous; it requires the same creativity, determination and passion as other fields.

Are you interested in the entertainment industry? … Why?

Do you have any experience in this industry? …. How was it?

6 Responses to “Why Entertainment Public Relations?”

  1. Emily June 14, 2012 at 12:59 am #

    I’m currently studying Journalism with an emphasis in Public Relations at Stephen F. Austin in Texas as a Junior, and I think i’m interested in working the entertainment side.

    I’ve always loved entertainment, and even considered switching my major to film, but ultimately decided that Public Relations would be my goal.

    As far as experience, I’m interning with a beauty product where I tweet, do blogs and facebook, and look into other forms of media for them to communicate with the their target audience, and I enjoy it!

    I just discovered your blog, and I intend to go through and read it! I stumbled upon it when I googled “Public Relations in the entertainment industry” because it’s something I believe I could do well in!

    I know jobs now are scarce, especially ones in the entertainment biz, but do you have any recommendations on how start out in it? Or any tips for the future?

  2. Alexis February 26, 2013 at 4:17 pm #

    I am currently majoring in Advertising/Public Relations at the University of Arkansas and I have always been very interested in PR’s part in the entertainment business! I’m a freshman this year, so i’m still pretty early on in my college career. That being said, I would love any tips that would help get the ball rolling as soon as possible towards a (hopefully) successful career in the entertainment industry. In particular, I had some questions about actually breaking in to the business, the different branches of it, etc., as well as what minor might compliment the AD/PR degree. All of your help is deeply appreciated and what you’ve put up so far has been a great help! Thanks!

  3. queengregarious4 December 21, 2013 at 12:45 am #

    Reblogged this on Queen Gregarious Says… and commented:
    Fellow PR students, this is an informative and encouraging quick read. Stay busy!


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